16 Reliable Exhibiting Tips for Before, During and After Your Trade Shows
A veteran exhibitor shares her 16 tips for getting the most out of your trade shows, revolving around planning, executing, measuring and following up.
A veteran exhibitor shares her 16 tips for getting the most out of your trade shows, revolving around planning, executing, measuring and following up.
If you make an exhibit buying decision based only on purchase price, you’re missing most of the story. Learn how total cost of ownership matters even more.
Get more out of your trade show marketing investment with a complete plan that covers promotions, measurement, lead management, budgeting, exhibit design, and more.
Is your current trade show display too small, too old, too heavy, or just too dull? Here are 15 reasons to start shopping for a new trade show exhibit.
Eager to get back into trade shows now that the economy — and show attendees — are coming back? Consider these 6 points rather than just dusting off your 2008 plan.
While a booth staffer who lives in the same city as the trade show saves on travel costs, they end up costing you a lot more if they do a poor job staffing.
Get a sneak peek at a not-yet-published survey by EXHIBITOR about 2010 buying plans: more for exhibits than for shipping, which means lighterweight exhibits.
Here are the 9 most-read trade show tips of 2009 from the Skyline Trade Show Tips blog. Glean insights that can help improve your trade show marketing in 2010!
Take advantage of this time between the fall busy season and your 2010 budget planning to re-evaluate how and where you exhibit.
Rather than completely cut an exhibiting program that was getting results before the recession, look at these many ways to keep exhibiting, but exhibit smaller.
Is the glass half empty or half full? About half of trade show owners from around the world discounted their booth space costs within the last several months. Does that mean trade shows are hurting, or that you can get access to key buyers at a discount?
What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way. You get two items each for setting measurable objectives, budgeting, show selection, exhibit design, promotions, staff training, lead management, and logistics.
Trimming your booth staff may save money, but actually decrease your profits.
To find out what’s really working in exhibiting now, we worked with Tradeshow Week to survey and analyze the best practices of today’s trade show exhibitors. The result? The new 32-page What’s Working in Exhibiting White Paper.