Digital is everywhere, so it is no surprise that almost every trade show exhibit has some sort of digital content. Have you considered the positives and negatives of incorporating technology into your trade show exhibit?
Category: Budgeting and Measurement
Before you purchase a fully customized trade show exhibit, consider the benefits of using a reconfigurable exhibit system to satisfy your budget, show schedule, and logistical challenges.
Whether you work at a Canadian company that already exhibits with your trade show booth in the USA or you are thinking of getting into the USA market with your trade show program, here are 5 surprises you need to know.
There’s a lot to consider when planning a custom booth design, and there are also some common mistakes that can cost the people who make them dearly.
Expand your trade show presence by using portable trade show exhibits.
What is the goal or strategy for events and experiential marketing in 2016? I took a look at one of the world’s most comprehensive annual research studies to find out. Use this information to justify your trade show presence.
More and more exhibitors are seeing the value in serving their attendees food and beverages at trade shows and events. When determining your menu, there are 7 types of food we recommend you avoid.