Do you think your business’ trade show strategy is in need of an overhaul? Oftentimes, the greatest challenge to a new approach is convincing leadership to abandon their old way of doing things. If you feel like your exhibit efforts need rethinking, the following steps may help you win your management’s approval.
Category: Budgeting and Measurement
Whether you’re planning your company’s first exhibit or taking over an exhibit schedule previously handled by another trade show manager, the associated costs can be a little intimidating. If your budget is limited, these seven tips can help you get the most out of your exhibit dollars.
Pack Expo is the largest packaging event in North America. This trade show will host over 30,000 attendees and gives exhibitors plenty of chances to showcase their brand. We provide helpful tips for how to prepare.
We all have pressing deadlines & projects that need to get done, with a trade show presence as no exception. Here’s how we dedicated our team efforts to achieve success, and hopefully you can use these tips to tackle your next show.
You’ve got to be able to prove an ROI (Return on Investment) of your next trade show or event in order to continue attending the show. Here are 4 helpful tools to use to measure the effectiveness of your next trade show or event.
Tracking the ROI of your trade show or event can be tricky. That’s why we’ve developed our trade show ROI calculator & a comparison tool to compare the ROI of multiple shows. Download today!
Trade shows and events are not immune to Murphy’s Law! Even when you plan far ahead, you can’t plan for the things you don’t expect. Here are helpful tips to cover the unexpected for your next event or trade show.
Find out what engagement tactics attendees respond to on the show floor in this summary of the CEIR Attendee Floor Engagement Study. Identify what you could engagement tactics you could add to your trade show exhibit at your next show.
Your brand is your calling card. Develop an easily recognizable brand to establish a lasting relationship with your customers at the trade show or event. Learn how to discover your brand with a few key questions.