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Avoid Trade Show Burnout

Avoid Tradeshow Burnout

If you’re a trade show manager, chances are you operate well under stress and have an active, non-stop lifestyle.  Be forewarned, though, burnout can sneak up on you without warning.  Consider these tips to stay productive, healthy and happy even though you spent more time traveling with a trade show display last week than with your family.

Tip #1: Learn to Say “No” to Counterproductive Trade Show Task Requests

True, you have to pick your battles. But just because someone asks you to do something, doesn’t mean you should.  Many of us operate under the mantra “If it isn’t painful, it can’t be good for me.”  That mantra is a recipe for trade show burnout. Before swinging into motion, ask yourself if the task is really necessary — and whether there’s an easier means to achieve the same end. Perhaps you can offer a counter-proposal that is less taxing on you, while completely acceptable to your boss, customer or colleague.

Tip #2: Apply Technology to Your Old Ways

In short, sharpen your saw.  Take the time to investigate whether someone else has found a shortcut, or uses a marketing technology solution instead of your outdated analog methods.  The abundance of apps at your fingertips is astounding, and you may be surprised at what’s possible by just taking a moment for Google search.

Tip #3: Rely on your Vendors

Your suppliers will be happy — in fact eager – to help you.  So, delegate tasks to them.  The more opportunities they have to add value and earn your business, the better off you’ll both be.

Tip #4: Schedule a Daily Break into your Calendar

Carve out 15 minutes into your calendar each day  that you treat as “offline time”.  During that period, breathe deeply and meditate (iTunes or Pandora) or read the daily meditation from “The Language of Letting Go” by Melanie Beattie.  You’ll come away feeling re-charged and ready for the next event challenge.

Tip #5: Take Some Time for your Family

Overcome any negativity or fatigue associated with an overworked, sometimes under-appreciated, job description.  Put a date on the calendar and ask your family to reserve it for you — and then schedule a no-work, fun day together.  That should hold you until the next family play date.

Evolving Role of Exhibit Marketers: free white paperTo learn more about the challenges facing trade show exhibit marketers, pick up The Evolving Role Of Exhibit Marketers white paper.  This report reveals what your peers think about their challenges and opportunities, new responsibilities, what they need help with and much more.  To receive your free copy, click here.

About the Author

Judy Fairbanks is the vice president of sales and marketing for Skyline New York. She is a veteran B2B sales and marketing professional with core competency in brand management, event marketing and lead management. She advises exhibitors on their New York trade show displays. For more information on trade show displays, trade show booths, and trade show exhibits in New York, please visit http://www.skylinenewyork.com.

2 responses to “Avoid Trade Show Burnout

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