Which personality type is the best for engaging trade show attendees? It depends on your strengths!
Author: Steve Hoffman
Be prepared for anything when it comes to exhibiting at a trade show. Steve Hoffman, a 30-year trade show veteran, explains where to look for lesser known issues when it comes to planning for a trade show.
As marketers, we try to influence actions, we persuade, we create awareness of real or perceived facts. Even more, we seek to initiate change from the status quo.
For the sake of your business, reputation, clients, and your ROI, choose to follow up with your trade show leads immediately. Let them sit, and it’s too late.
Trade show display shipping costs may surprise you, but don’t let it stop you from attending a show. Learn 9 common fees and how to avoid them.
Trade show booth planning involves many questions and needs group approval to get the right look. Read the challenges a dealer faced with 2 opposing opinions.