Where do business-to-business exhibitions rank among most popular Sales and Marketing communications tactics in the 2016 Changing Environment of Exhibitions Study? The answer might surprise you.
Author: Sofia Troutman
More and more exhibitors are seeing the value in serving their attendees food and beverages at trade shows and events. When determining your menu, there are 7 types of food we recommend you avoid.
The recent Experiential Marketing Summit brought in a very impactful speaker from PR Hacker. Read these valuable insights learned to help your events go viral.
Measurement in all marketing programs is expected, especially in trade shows and events. But why should exhibitors measure? And how? Learn this and more here.
Events give your company the ability to create brand awareness, nurture relationships, and drive new revenue. So, it’s important to select the right show.
Your show is over and you couldn’t be happier with how it went… until all the extra bills start coming in. What happened? Read here to learn more.