Sofia is the Customer Engagement and Industry Relations Manager for Skyline Exhibits. An experienced marketing professional with branding, innovation and product commercialization expertise, she heads up Skyline’s marketing efforts in customer engagement, exhibitor education, industry relations and market research. Sofia has more than a decade of experience with both B2B and consumer packaged goods companies and an MBA from the University of Arizona Eller College of Management with an emphases in marketing and entrepreneurship. Sofia is fluent in Spanish having lived and studied in Latin America, and currently sits on the board of directors for the Conservation Corps of Minnesota and Iowa.
The recent Experiential Marketing Summit brought in a very impactful speaker from PR Hacker. Read these valuable insights learned to help your events go viral.
Measurement in all marketing programs is expected, especially in trade shows and events. But why should exhibitors measure? And how? Learn this and more here.
Leads are not always properly qualified, classified, or contacted. A good lead management system is necessary to ensure clients get the follow up they expect.
Events give your company the ability to create brand awareness, nurture relationships, and drive new revenue. So, it’s important to select the right show.
Your show is over and you couldn’t be happier with how it went… until all the extra bills start coming in. What happened? Read here to learn more.
Trade shows give you great opportunities to listen to current or potential clients and find out more about them. Read to learn why market research is invaluable.