You’ve got to be able to prove an ROI (Return on Investment) of your next trade show or event in order to continue attending the show. Here are 4 helpful tools to use to measure the effectiveness of your next trade show or event.
Author: Sofia Troutman
Find out what engagement tactics attendees respond to on the show floor in this summary of the CEIR Attendee Floor Engagement Study. Identify what you could engagement tactics you could add to your trade show exhibit at your next show.
Digital is everywhere, so it is no surprise that almost every trade show exhibit has some sort of digital content. Have you considered the positives and negatives of incorporating technology into your trade show exhibit?
More and more exhibitors are seeing the value in serving their attendees food and beverages at trade shows and events. When determining your menu, there are 7 types of food we recommend you avoid.