Sofia Troutman is the Products Segment Manager for Skyline Exhibits. Her position at Skyline includes working on new product development, managing existing products and creating new and different ways to grow the business. Sofia enjoys spending time with friends and family, researching new trends, talking to existing and potential customers and (most recently against all odds) going to trade shows.
Trade shows give you great opportunities to listen to current or potential clients and find out more about them. Read to learn why market research is invaluable.