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RSSAuthor Archive for Sofia Troutman

Sofia is the Customer Engagement and Industry Relations Manager for Skyline Exhibits. An experienced marketing professional with branding, innovation and product commercialization expertise, she heads up Skyline’s marketing efforts in customer engagement, exhibitor education, industry relations and market research. Sofia has more than a decade of experience with both B2B and consumer packaged goods companies and an MBA from the University of Arizona Eller College of Management with an emphases in marketing and entrepreneurship. Sofia is fluent in Spanish having lived and studied in Latin America, and currently sits on the board of directors for the Conservation Corps of Minnesota and Iowa.

Trade Shows as a Market Research Tool

Trade Shows as a Market Research Tool

Trade shows give you great opportunities to listen to current or potential clients and find out more about them. Read to learn why market research is invaluable.

Traveling to tradeshows around the world

My Top Tips for Staying Healthy While Exhibiting

World traveler Sofia Troutman offers her 7 best tips for staying healthy while on the road at trade shows.