Author Archive for Shawn Lacagnina
Shawn Lacagnina is an expert at face-to-face marketing with over 20+ years experience helping clients successfully communicate their image and message to their audience. As a Marketing and Design Consultant at Skyline Displays of Houston, Shawn helps clients put their best marketing foot forward with their Texas Gulf Coast trade show displays and events.
What Exhibitors Can Learn From Election-Year Ads
Politicians may be some of the best marketers in the world. Follow these points on how you can connect your trade show marketing plan to election-year ads.
What Marketing Lessons Can We Learn from Tebow Overload?
Tebow is out of the Super Bowl but his personal brand is still in the limelight. Use these 5 steps to create a message that sticks for your marketing campaign.
Dude Looks Like a Lady! How Aerosmith Can Improve Your Trade Show Experience
Improving your trade show experience can be as easy as listening to your favorite band. Follow these 10 tips for great exhibiting inspired by Aerosmith.
Top 10 Tips for Do-It-Yourself Trade Show Exhibit Install & Dismantle
There is a lot of time and effort that go into installing and dismantling a trade show booth. Follow these 10 quick tips to make it as painless as possible.
Can Your Trade Show Exhibit Do 3 Things in 3 Seconds?
Can your exhibit get attendees’ attention, relay an effective message and engage trade show attendees? Follow these 5 steps to make it all happen in 3 seconds.
