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RSSAuthor Archive for Sarmistha Tarafder

Sarmistha Tarafder is the Creative Director and Choice Architect for Skyline Northern California trade show exhibits. She is the co-creator of brands in 3D spaces.

Marketing by Design: Art of Enticement

Marketing by Design: Art of Enticement

The concept of traditional marketing is being challenged every day. Now, in order to get a consumer’s attention, you have to earn their permission.

Multisensory Brand Exhibiting: Raise Response, Register Retention

Multisensory Brand Exhibiting: Raise Response, Register Retention

Engaging all 5 senses makes for the most memorable experience at at trade show. Use these ideas to incorporate multi-sensory marketing in your booth design.

The Art of Trade Show Persuasion: Ethos, Pathos, Logos

The Art of Trade Show Persuasion: Ethos, Pathos, Logos

Persuasion is a powerful tool in trade show marketing. Read how to gain the maximum benefit for your program by understanding the background of persuasion.

Trade Show Display Design: The Principle of Repetition

Trade Show Display Design: The Principle of Repetition

Attendees’ short-term memories can too easily forget your name. Learn about the Principle of Repetition to make a lasting impression at your next trade show.

The Art Of Enticement In Trade Show Marketing

The Art Of Enticement In Trade Show Marketing

Traditional marketing is being challenged every day. Find out how you can get permission to market to your consumers by enticing them with your tradeshow booth.

The New Era of Trade Shows: From Brand Voice to Social Voice!

The New Era of Trade Shows: From Brand Voice to Social Voice!

Exhibitors who want to create a memorable splash in the new era of trade shows can review these 7 social media tactics to make their brand stand out.

Trade Show Booth Design: The Art of Attracting Attendees

Trade Show Booth Design: The Art of Attracting Attendees

Marketing has gone through many changes but trade show exhibiting still ranks highly. Use these design tips to create booths that will stand the test of time.

Trade Show Booth Design Ideas: Stimulating Depths

Trade Show Booth Design Ideas: Stimulating Depths

In a world of virtual business, tradeshows are the last vestiges of face-to-face interaction. Read how to design your booth so you may reap the maximum benefit.

Compelling Booth Design: Create Beyond Limits!

Compelling Booth Design: Create Beyond Limits!

Your trade show booth is a space that is used for sharing knowledge & inspiring conversation. Use these 14 tips to push the limits to create a memorable booth.

Is Your Trade Show Exhibit Ready For The Millennials?

Is Your Trade Show Exhibit Ready For The Millennials?

Millennials are the up-and-coming generation with needs that traditional buyers haven’t had. Is your trade show booth ready to accommodate the new “In Crowd?”

Creating Memorable Trade Show Booth Design

Creating Memorable Trade Show Booth Design

Designing a unique and creative trade show booth aids in the memorability of your brand. Read how to use color, light and texture to make your booth stand out.

Color And The Power Of Communication At Trade Shows

Color And The Power Of Communication At Trade Shows

Don’t underestimate the power of color when planning your trade show exhibit design.Read how using the right color can leave a lasting impression on attendees.

Trade Show Design Displays: In Pursuit of Perception

Trade Show Design Displays: In Pursuit of Perception

Prospects in your trade show booth may have a preconceived notion of what they will find. Use your exhibit to give a purposeful message to support your brand.

When Lounging Around Is Actually Productive

When Lounging Around Is Actually Productive

Incorporating style and comfort in your booth can make a longer lasting impression with attendees. Read how creating a lounge effect might provide a big payoff.

Trade Show Stand Design: The “SureStep” Way to Brand Victory

Trade Show Stand Design: The “SureStep” Way to Brand Victory

Trade shows hold the secret to your brand experience. Read Sarmistha Tarafder’s take on how to make exhibits stand out from the crowd & achieve brand victory.

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