Sarmistha Tarafder is the Creative Director and Choice Architect for Skyline Northern California trade show exhibits. She is the co-creator of brands in 3D spaces.
Use numbers to craft your message in order to promote your design to be visually powerful, intellectually stimulating and timeless in your call to action.
Average trade show exhibitors present themselves in an average way. You want to be more. You want to be phenomenal. Read here to learn how.
The concept of traditional marketing is being challenged every day. Now, in order to get a consumer’s attention, you have to earn their permission.
Engaging all 5 senses makes for the most memorable experience at at trade show. Use these ideas to incorporate multi-sensory marketing in your booth design.
Persuasion is a powerful tool in trade show marketing. Read how to gain the maximum benefit for your program by understanding the background of persuasion.
Attendees’ short-term memories can too easily forget your name. Learn about the Principle of Repetition to make a lasting impression at your next trade show.
Traditional marketing is being challenged every day. Find out how you can get permission to market to your consumers by enticing them with your tradeshow booth.
Exhibitors who want to create a memorable splash in the new era of trade shows can review these 7 social media tactics to make their brand stand out.
Marketing has gone through many changes but trade show exhibiting still ranks highly. Use these design tips to create booths that will stand the test of time.
In a world of virtual business, tradeshows are the last vestiges of face-to-face interaction. Read how to design your booth so you may reap the maximum benefit.
Your trade show booth is a space that is used for sharing knowledge & inspiring conversation. Use these 14 tips to push the limits to create a memorable booth.
Millennials are the up-and-coming generation with needs that traditional buyers haven’t had. Is your trade show booth ready to accommodate the new “In Crowd?”
Designing a unique and creative trade show booth aids in the memorability of your brand. Read how to use color, light and texture to make your booth stand out.
Don’t underestimate the power of color when planning your trade show exhibit design.Read how using the right color can leave a lasting impression on attendees.
Prospects in your trade show booth may have a preconceived notion of what they will find. Use your exhibit to give a purposeful message to support your brand.
Incorporating style and comfort in your booth can make a longer lasting impression with attendees. Read how creating a lounge effect might provide a big payoff.
Trade shows hold the secret to your brand experience. Read Sarmistha Tarafder’s take on how to make exhibits stand out from the crowd & achieve brand victory.