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Reggie Lyons is a Trade Show Marketing Consultant with Skyline Exhibits by Larry Reitz & Associates serving exhibit marketers with their Indiana trade show displays. He works closely with clients to maximize trade show success through proper pre-show, at-show, and post-show promotion.

Shufflegate: Pre-Show Promotion Indy Style

Shufflegate: Pre-Show Promotion Indy Style

Pre-show promotions must be executed properly in order to be effective. See what happened in Indiana when a video had a great opportunity but missed the mark.

Video Blog: Using Video for Trade Show Promotions

Video Blog: Using Video for Trade Show Promotions

In our first video blog, Reggie Lyons interviews Dave Anderson about how to make better videos for trade show promotions, before, during, and after the show.

My Ideal Trade Show Display Client

My Ideal Trade Show Display Client

Are you the ideal trade show client? Do you take risks, exhibit at lots of shows, invest in new technologies, work your plan, and can come up with a Plan B?

Eventzilla: Taming the Trade Show Planning Monster

Eventzilla: Taming the Trade Show Planning Monster

Planning for a trade show can be very stressful. Learn how to avoid turning into a fire-breathing monster that wreaks havoc on your team and relationships.

10 Mistakes Exhibitors Make

10 Mistakes Exhibitors Make

The best way to succeed is to learn from the mistakes of others. Get the most from your trade show investment by avoiding these 10 mistakes exhibitors make.

“Put That Coffee Down!” – 5 Ways To Fire Up Your Booth Staff

“Put That Coffee Down!” – 5 Ways To Fire Up Your Booth Staff

While you probably don’t have to go to the same extremes as Alec Baldwin in the film Glengarry Glenn Ross, here are a few matches to fire up your booth staff.

Going Mobile on the Trade Show Floor

Going Mobile on the Trade Show Floor

Mobile marketing is growing fast. Discover several new ways to use the power of mobile to engage and interact with attendees and get more visitors to your booth.

Considering Virtual Trade Shows?

Considering Virtual Trade Shows?

Reggie Lyons answers the question he hears a lot lately from his exhibiting clients: “What are virtual and hybrid events, and will they replace trade shows?”

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