Pre-show promotions must be executed properly in order to be effective. See what happened in Indiana when a video had a great opportunity but missed the mark.
Author: Reggie Lyons
While you probably don’t have to go to the same extremes as Alec Baldwin in the film Glengarry Glenn Ross, here are a few matches to fire up your booth staff.
Reggie Lyons answers the question he hears a lot lately from his exhibiting clients: “What are virtual and hybrid events, and will they replace trade shows?”