RSS
Skyline Free White Papers

RSSAuthor Archive for Mike Thimmesch

Mike Thimmesch is Skyline Exhibits' Director of Customer Engagement, with over 25 years of Marketing and Trade Show Display Marketing experience.

8 Trending Tactics for Today’s Trade Show Marketer

8 Trending Tactics for Today’s Trade Show Marketer

Trade shows are constantly evolving, and so are the best practices that drive them. Check out our newest resource to help you improve your trade show program.

8 Ways High Quality Trade Show Displays Provide Exhibitors Greater Value

8 Ways High Quality Trade Show Displays Provide Exhibitors Greater Value

Harvard professor David Garvin identified 8 factors that customers use to assess quality, and these factors and views align well with ours. Read here.

How Flexible Modular Exhibits Help You Adapt to the 11 Changes that Affect Your Trade Shows

How Flexible Modular Exhibits Help You Adapt to the 11 Changes that Affect Your Trade Shows

The world is a constantly changing place and trade shows are no different. Read these 11 changes that affect your trade shows and how you can adapt.

Why Experienced Exhibitors Care More About Great Customer Service

Why Experienced Exhibitors Care More About Great Customer Service

New and experienced exhibitors buy their displays based on very different factors. Whats should you consider? Check this out.

101 Proven Ways to Stretch Your Trade Show Budget

101 Proven Ways to Stretch Your Trade Show Budget

Imagine you’re with fellow exhibitors, and asked them 1 question: “How did you stretch your exhibiting budget?” Think of all the great advice they could share.

The 7 Things Your Exhibit Designer Needs to Know to be Creative

The 7 Things Your Exhibit Designer Needs to Know to be Creative

Without designers, you can’t get a creative design. Designers need knowledge in 7 areas to create a trade show exhibit, and without them, there is trouble.

8 Tips to Better Display Your Products in Your Trade Show Booth

8 Tips to Better Display Your Products in Your Trade Show Booth

The variety of products displayed at a trade show is diverse. To design effective spaces to display your products, read these tips and answer these questions.

11 Ways to Build Your Brand at Trade Shows

11 Ways to Build Your Brand at Trade Shows

Want to build your brand at trade shows? Your company is not alone. Exhibitors tell us in survey after survey that building awareness is their #1 or #2 trade show marketing goal.

New White Paper: Tech for Trade Show Exhibitors

New White Paper: Tech for Trade Show Exhibitors

Skyline has published a new white paper to help you better understand the use of technology in trade show exhibits. Read here for key findings discussed in the white paper.

"Get What You Want!” From Skyline Exhibits At EXHIBITORLIVE!

“Get What You Want!” From Skyline Exhibits At EXHIBITORLIVE!

We’re exhibiting at EXHIBITORLIVE! March 2-4, 2015. Don’t miss out! Stop by Booth #1245 to “Get What You Want!” from Skyline.

Using Trade Shows to Strengthen Key Business Relationships

Using Trade Shows to Strengthen Key Business Relationships

Relationships are built in your trade show display. Learn how to design an exhibit that helps you best host meetings and get the valuable face time you desire.

Did You Just Have a Moment in Your Trade Show Booth?

Did You Just Have a Moment in Your Trade Show Booth?

How do you know you just had a moment in your trade show booth? And how do you create more? Here are a few ways to make them happen.

Boss, Please Let Me Do Trade Shows Right

Boss, Please Let Me Do Trade Shows Right

Do you ever feel like your trade show program could do so much more? Maybe you need to try going straight to the top and asking your boss for help.

Don't Just Stand There in Your Trade Show Booth, Do Something!

Don’t Just Stand There in Your Trade Show Booth, Do Something!

Gone are the days when you could just stand in your booth and enough people would walk in. Now, it won’t be enough to make your trade shows profitable.

11 Things Great Exhibitors Avoid

11 Things Great Exhibitors Avoid

Great exhibitors are identified as much by what they avoid as what they do. Are your choices making you a great exhibitor? Read on.

6 Reasons Attendees Don't Trust Your Booth Staffers

6 Reasons Attendees Don’t Trust Your Booth Staffers

B2B buyers continue to attend trade shows for the face time. But attendees won’t trust your company if your booth staffers do these 6 things.

FREE NEW BOOK: Better Booth Staffing for Greater Trade Show Results

FREE NEW BOOK: Better Booth Staffing for Greater Trade Show Results

Are you looking for better insights, tools, and ideas to increase your trade show results? Booth staffers–and the people who manage them–should read this.

FREE NEW BOOK: Using Promotions & Social Media to Get More Trade Show Visitors

FREE NEW BOOK: Using Promotions & Social Media to Get More Trade Show Visitors

Since our last publication pertaining to promotions, a little thing called social media has come along. Now trade show promotions will never again be the same.

FREE NEW BOOK: Trade Show Tips for Island Exhibitors

FREE NEW BOOK: Trade Show Tips for Island Exhibitors

When exhibiting in an island trade show exhibit, the costs are larger, the expectations higher, and the risks greater. But so is the potential.

FREE NEW BOOK: Trade Show Tips for Inline Exhibitors

FREE NEW BOOK: Trade Show Tips for Inline Exhibitors

The inline booth is the workhorse of the show. Get the most from it.

<