Author Archive for Mike Thimmesch
Mike Thimmesch is Skyline Exhibits' Director of Lead Generation and Industry Relations, with over 20 years of Marketing and Trade Show Display Marketing experience.
Where Do You Spend Your Trade Show Promotion Dollars?
Where do you invest in trade show promotions — pre-show, at-show, or post-show — to get the most qualified leads? Share your story with us!
Top 3 Things Exhibit Marketers Wish Their Boss Knew
Exhibit marketers share the top 3 things they wish their bosses knew about trade shows: The value of trade shows, how to exhibit better, and how much effort they take.
What Is Marketing? How 10 Experts Define It
What is marketing? Read how it is defined by marketing gurus, scholars, and associations, and gain a better understanding of marketing for yourself.
My Trade Show Fantasy
Returning from Vegas I dream about the trade show of my fantasies, involving a silky-smooth set up, eager booth staffers, a torrent of leads, and an appreciative CEO.
Go Beyond The Back Of A Business Card: Creating A More Complete Trade Show Lead Management System
Go beyond writing on the back of business cards & learn the 3 parts of a complete trade show lead management system. You’ll take leads that lead to more sales.
4 Biggest Changes For Exhibit Marketers
Find out the 4 biggest (and tough) changes in the careers of exhibit marketers, based on comments from 130 exhibit marketers, 22 that you can read right here.
The Surprising Value of Introverted Trade Show Booth Staffers
We were shocked when our top 4 booth staffers described themselves as introverts. Read why they succeeded, & why they could help improve your booth staff team.
Trade Shows Are Hard – But What Marketing Isn’t?
Sure, trade show marketing is hard work. But so is achieving marketing success in search marketing, direct mail, telemarketing, and other marketing mediums.
Read This If You Think Trade Shows Don’t Work
Have you given up on trade shows before giving them your all? Answer 6 tough-love questions to see if you really understand how to get value from trade shows.
Trade Show Marketing In 9 Steps
Get more out of your trade show marketing investment with a complete plan that covers promotions, measurement, lead management, budgeting, exhibit design, and more.
