Mike Thimmesch is Skyline Exhibits' Director of Customer Engagement, with 25 years of Marketing and Trade Show Display Marketing experience.
Booth space costs are the single largest expense. So which trade shows are worth your marketing investment? Here are 13 signs it’s time to leave a trade show.
On October 21, 2013, the Skyline Trade Show Tips blog received its milestone 1 millionth page view. We are honored that so many readers have visited our site.
What if there were activities you could do that would either save you time at every show, or are worth spending extra time on to reap benefits later? Read here.
In the last 10 years there have been fundamental technological and economic changes that have rewritten the trade show rule book. Learn the 11 new rules here.
You may be surprised at the Booth Staffers Behaving Badly that goes on at trade shows. Or, maybe not. Read here to decipher the perpetrators.
Nervous that perhaps your trade show program suffers from inconsistency? Read here for the diagnosis and ways to help.
Trade shows do more than provide sales and marketing benefits to your company. Read how they help you, your industry, and everyone in between.
Here are 10 ways you can drive noticeably greater results from your trade show program, and make them less of an expense, and more of a marketing investment.
Take control of your trade show program – and your career – by becoming a proactive trade show marketer. See how to be proactive at 7 key areas of your trade show program.
Looking for statistical justification that trade shows are a great marketing medium? You can use these 16 stats to help guide your program.
There are trade show roadblocks that will never go away. But, you can take control of your exhibit marketing and break the mold through resources and education.
Trade show displays are multitasking marvels. Just like your booth staffers, they’ve got a very long to-do list. Can your exhibit do all of these 37 things?
Let’s face it; international exhibiting is a daunting task. Use these 11 tips provided by world trade show travelers to seize opportunities around the globe.
One size rarely fits all, especially for island trade show exhibits. Use these 3 tips to make your island booth versatile and cost effective.
From social media rookie to digital native, there’s an online path to expand your results. Follow the 7 levels of social media for today’s tradeshow marketers.
Win donations for good causes, win Starbucks gift cards, see the latest Skyline products, and meet the Skyline team ready to help boost your marketing results.
Engaging with trade show attendees well is a rare skill. Use these 27 rules to help train the staffers who have a knack for it, and watch your lead count soar.
Tired attendees become zombies that no longer perceive why they should stop in your booth. Learn to stop trade show zombies and keep your trade show program alive.
Capable booth staffers are extremely valuable to your success. Make your booth staff even greater by taking a balanced approach when choosing the individual members your team.