Mike Thimmesch is Skyline Exhibits' Director of Customer Engagement, with 25 years of Marketing and Trade Show Display Marketing experience.
To ensure you don’t get jailed by poor trade show performance, or judged guilty of wasting your company’s scarce marketing resources, don’t break these 10 laws.
Bringing The Most Revolutionary New Exhibit System To EuroShop 2014, The Biggest Exhibit Design Show In The World
To introduce its breakthrough new Skyline WindScape® Exhibit System, Skyline is going to its 6th EuroShop show in Dusseldorf, Germany, February 16-20, 2014.
Visit Skyline Exhibits at EXHIBITOR2014 where we will be demonstrating the new Skyline® WindScape™ Exhibit System, our greatest new product in decades.
Your marketing dollars can generate profitable sales leads at trade shows, but not if you trip into these 5 common pitfalls.
You probably don’t have time to read all 84 blog posts we’ve written this year. But how about the 10 best?
Booth space costs are the single largest expense. So which trade shows are worth your marketing investment? Here are 13 signs it’s time to leave a trade show.
On October 21, 2013, the Skyline Trade Show Tips blog received its milestone 1 millionth page view. We are honored that so many readers have visited our site.
What if there were activities you could do that would either save you time at every show, or are worth spending extra time on to reap benefits later? Read here.
In the last 10 years there have been fundamental technological and economic changes that have rewritten the trade show rule book. Learn the 11 new rules here.
You may be surprised at the Booth Staffers Behaving Badly that goes on at trade shows. Or, maybe not. Read here to decipher the perpetrators.
Nervous that perhaps your trade show program suffers from inconsistency? Read here for the diagnosis and ways to help.
Trade shows do more than provide sales and marketing benefits to your company. Read how they help you, your industry, and everyone in between.
Here are 10 ways you can drive noticeably greater results from your trade show program, and make them less of an expense, and more of a marketing investment.
Take control of your trade show program – and your career – by becoming a proactive trade show marketer. See how to be proactive at 7 key areas of your trade show program.
Looking for statistical justification that trade shows are a great marketing medium? You can use these 16 stats to help guide your program.
There are trade show roadblocks that will never go away. But, you can take control of your exhibit marketing and break the mold through resources and education.
Trade show displays are multitasking marvels. Just like your booth staffers, they’ve got a very long to-do list. Can your exhibit do all of these 37 things?
Let’s face it; international exhibiting is a daunting task. Use these 11 tips provided by world trade show travelers to seize opportunities around the globe.
One size rarely fits all, especially for island trade show exhibits. Use these 3 tips to make your island booth versatile and cost effective.