Mike Thimmesch is Skyline Exhibits' Director of Customer Engagement, with over 25 years of Marketing and Trade Show Display Marketing experience.
Gone are the days when you could just stand in your booth and enough people would walk in. Now, it won’t be enough to make your trade shows profitable.
Great exhibitors are identified as much by what they avoid as what they do. Are your choices making you a great exhibitor? Read on.
B2B buyers continue to attend trade shows for the face time. But attendees won’t trust your company if your booth staffers do these 6 things.
Are you looking for better insights, tools, and ideas to increase your trade show results? Booth staffers–and the people who manage them–should read this.
Since our last publication pertaining to promotions, a little thing called social media has come along. Now trade show promotions will never again be the same.
When exhibiting in an island trade show exhibit, the costs are larger, the expectations higher, and the risks greater. But so is the potential.
The inline booth is the workhorse of the show. Get the most from it.
Trade shows are deceptively simple looking. They appear to be no harder than popping up a display, standing in your booth, & waiting. If only it was that easy.
To ensure you don’t get jailed by poor trade show performance, or judged guilty of wasting your company’s scarce marketing resources, don’t break these 10 laws.
Bringing The Most Revolutionary New Exhibit System To EuroShop 2014, The Biggest Exhibit Design Show In The World
To introduce its breakthrough new Skyline WindScape® Exhibit System, Skyline is going to its 6th EuroShop show in Dusseldorf, Germany, February 16-20, 2014.
Visit Skyline Exhibits at EXHIBITOR2014 where we will be demonstrating the new Skyline® WindScape™ Exhibit System, our greatest new product in decades.
Your marketing dollars can generate profitable sales leads at trade shows, but not if you trip into these 5 common pitfalls.
You probably don’t have time to read all 84 blog posts we’ve written this year. But how about the 10 best?
Booth space costs are the single largest expense. So which trade shows are worth your marketing investment? Here are 13 signs it’s time to leave a trade show.
On October 21, 2013, the Skyline Trade Show Tips blog received its milestone 1 millionth page view. We are honored that so many readers have visited our site.
What if there were activities you could do that would either save you time at every show, or are worth spending extra time on to reap benefits later? Read here.
In the last 10 years there have been fundamental technological and economic changes that have rewritten the trade show rule book. Learn the 11 new rules here.
You may be surprised at the Booth Staffers Behaving Badly that goes on at trade shows. Or, maybe not. Read here to decipher the perpetrators.
Nervous that perhaps your trade show program suffers from inconsistency? Read here for the diagnosis and ways to help.
Trade shows do more than provide sales and marketing benefits to your company. Read how they help you, your industry, and everyone in between.