Author Archive for Mike Mraz
Mike Mraz, Senior Exhibit Strategist for Skyline Exhibits, brings his 30+ years of sales and marketing experience to his clients and the speaker’s platform. Mike is dedicated to increasing the effectiveness of face-2-face marketing in all capacities. Over the past 15 years Mike has presented Trade Show seminars to over 80,000 marketers across North America. He is on the teaching faculty of both The Exhibitor Show and TS2, and is a member of the EDPA, IAEE, and CEIR. Mike also produces Today’s Trade Show Minute, a bi-monthly trade show and event marketing video e-tip.
Planting Sales Seeds
Marketers, here are 5 lessons from farmers that can teach you how to plant and harvest “sales seeds” that will sprout and grow your business.
Tie One On
The phrase “Tie one on” gets a new meaning, as Mike Mraz uses it as a shortcut to a focused marketing strategy for trade show marketers in the Web 2.0 world.
Tend To Your Flock At Trade Shows
Here’s a good analogy for client retention: Be a good shepherd by tending to your flock.
Change is Inevitable!
Change in inevitable, it’s how you react to change, especially in this economy, that will dictate how you either survive or thrive.
Comfort Marketing
Rapidly changing internet technology has marketers spinning out of control and more than a bit insecure. Marketers can find comfort and real face-to-face interactions with prospects within the physically tangeable trade show environment.
