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As Marketing Communications Manager for Skyline Exhibits Iowa | Nebraska, Mark True has earned a reputation as a brand warrior by providing years of candid, brand-based communications advice in marketing firms and corporate settings alike. He has organized and implemented trade show strategies, so he knows their value in delivering a purposeful, consistent and authentic brand experience with Iowa and Nebraska trade show displays.

Target your customer at tradeshows

Targeted Pre-Show Marketing To Create Better Trade Show Leads

To get higher quality leads at trade shows, start before the show by offering top prospects highly relevant messages via various marketing media available.

Small tradeshow big tradeshow

Look For Big Opportunities At Small Trade Shows

Small trade shows can provide unexpectedly big opportunities to make an oversized impact on your key attendees. Read to learn how to go big when you go small.

TED Your Exhibit Design: Think Billboards, Not Brochures

TED Your Exhibit Design: Think Billboards, Not Brochures

Exhibitors are expected to represent everything their companies do in just a few seconds. Make an impact by hitting the highlights with your trade show booth.

Pre-show Marketing To Create Awareness

Pre-show Marketing To Create Awareness

How do you get trade show attendees want to visit your booth? Identify your goals and channel the right promotions. Use these tips to find your best strategy.