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RSSAuthor Archive for Marc Goldberg

Marc Goldberg, CME, Partner and Founder of Marketech Inc., brings over 35 years of cross functional marketing and management experience to his trade show seminars, conferences and measurement activities. Marc conducts programs at Exhibitor Show, TSEA’s TS2, Exhibit Marketing Institute and the Event Measurement Conference. Marc received his CME certification in 1999, from TSEA.

Accuracy Before Momentum — Plan Your Trade Shows Before They Run You Over

Accuracy Before Momentum — Plan Your Trade Shows Before They Run You Over

Accuracy before momentum means planning your trade show marketing, especially staffers and giveaways, before you get so caught up in them that you can’t adjust.