If your company is getting a new name and face, what are the implications for not announcing it at your trade shows? You want to read this.
Author: Lisa Maniaci
It seems that trade show leads are falling by the wayside more and more often. Read how this missed opportunity is hurting marketers and how to make a change.
It could be more than something you said that made a trade show attendee pass you by. Follow these rules to create an enticing experience no one will avoid.