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Julie Heck is the Director of Services and Marketing Communications at Skyline Exhibits. She specializes in creating and managing change that results in more effective marketing functions and, ultimately, sustainable growth. Julie has a Master of Business Communication degree from the University of St. Thomas, a B.A. in Journalism and Advertising from the University of Minnesota, and sits on the board of directors of the local American Marketing Association chapter.

Getting to the Why: Define Your Core Purpose

Identifying Your Core Purpose Is Essential to Your Business

Companies that understand their core purpose — why they are in business — grow better. Read how Skyline found its core purpose, Helping The World Trade.

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