Author Archive for Judy Fairbanks
Judy Fairbanks is the vice president of sales and marketing for Skyline New York. She is a veteran B2B sales and marketing professional with core competency in brand management, event marketing and lead management. She advises exhibitors on their New York trade show displays.
Avoid Trade Show Burnout
Trade show managers can operate well under stress and have an active, non-stop lifestyle. In order to keep your sanity and avoid burnout follow these 5 steps.
Staging a Great Photo Opp: Take a Tip from Snooki
What does Snooki know about trade show marketing that you don’t? Find out how the right exhibit design can earn you your 15 minutes of fame and then some.
How To Buy A Pop-Up Trade Show Display: A Word To The Wise
You get what you pay for when you’re buying a pop-up display so don’t be fooled by cheap imitations. Ask yourself these 4 questions before your next purchase.
Get Better Trade Show Results By Leaving Your Brochures At Home
Here are 6 good reasons why you will reap greater results from trade shows when you leave your brochures at home and instead use them for follow up after the show.
16 Reliable Exhibiting Tips for Before, During and After Your Trade Shows
A veteran exhibitor shares her 16 tips for getting the most out of your trade shows, revolving around planning, executing, measuring and following up.
