For most exhibitors, it’s building leads, sales and brand awareness at one of the top trade show destinations in North America. For an introductory view of what the City of Angels has in store for you, we present the following list of select trade shows.
Author: Jeanette Armbrust
Do you think your business’ trade show strategy is in need of an overhaul? Oftentimes, the greatest challenge to a new approach is convincing leadership to abandon their old way of doing things. If you feel like your exhibit efforts need rethinking, the following steps may help you win your management’s approval.