Your brand is your calling card. Develop an easily recognizable brand to establish a lasting relationship with your customers at the trade show or event. Learn how to discover your brand with a few key questions.
Author: Craig Koopersmith
Developing a powerful brand is more important than ever, and a trade show is the perfect opportunity to do so. Check this out.
Before you even think about exhibiting, ask yourself these 4 crucial questions—and make sure you have an answer.
While lead generation can be a primary reason for businesses to exhibit at trade shows, it’s important that you don’t neglect your existing customers.