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RSSAuthor Archive for Bob Watson

Bob Watson has been helping clients in the New York region dominate trade show marketing events for over 30 years. As President of Skyline New York, a leading trade show marketing resource known for customized exhibit innovations, Bob helps his partners use distinctive modular components to create New York trade show displays and complementing banner stands that captivate and compel crowds while effectively broadening brand exposure and reach. For more information on trade show displays, trade show booths, and trade show exhibits in New York, please visit www.skylinenewyork.com.

The Complete Beginner’s Guide to Trade Show Booths

The Complete Beginner’s Guide to Trade Show Booths

Are you a newbie to trade show booths and exhibiting? This guide can help.

Understanding the ABCs of Trade Show Installation

Understanding the ABCs of Trade Show Installation

Do you understand trade show jargon? Before you start your exhibit installation, make sure that you understand what your contractors are talking about.

First Time Exhibiting at a Trade Show? Here’s What You Need to Know to be Successful

First Time Exhibiting at a Trade Show? Here’s What You Need to Know to be Successful

If you’re exhibiting for the first time, here are a few tips to help you prepare for your initial trade show appearance.

Small Booth? No Problem! Making the Most Out of Your Tabletop Displays

Small Booth? No Problem! Making the Most Out of Your Tabletop Displays

Having a small display doesn’t mean that you can’t make a big splash. Learn how to make the most out of your table top displays.

Using Facebook To Enhance Your Trade Show Marketing Efforts

Using Facebook To Enhance Your Trade Show Marketing Efforts

Facebook’s exceptional reach makes it an essential platform for reaching out to trade show attendees. Discover 7 ideas to enhance attendance and engagement.

The Power Of Discovery In Custom Trade Show Display Design

The Power Of Discovery In Custom Trade Show Display Design

A partnership approach to custom trade show displays can deliver a final product that best mirrors the client’s needs, vision and objectives.

30 Years Of Custom Trade Show Displays: The More Things Change The More They Stay The Same

30 Years Of Custom Trade Show Displays: The More Things Change The More They Stay The Same

Bob Watson describes the big changes in trade show exhibit production over the past 30 years — and what has remained constant in creating trade show success.

3 Tips For International Trade Show Exhibiting

3 Tips For International Trade Show Exhibiting

If exhibiting overseas it is important to remember social rules surrounding visitors’ expectations and behavior. Use these 3 tips for international trade shows.

Innovative Ways To Incorporate Technology In An Exhibit Design

Innovative Ways To Incorporate Technology In An Exhibit Design

The key to using technology in your trade show booth is creativity. Follow these tips for innovative ways to incorporate technology into your exhibit design.

The Advantage Of Using Modular Trade Show Displays

The Advantage Of Using Modular Trade Show Displays

Find out how Skyline’s extensive options for modular trade show displays and bannerstands have enabled clients to optimize cost efficiencies and visual impact.

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