Author Archive for Bob Watson
Bob Watson has been helping clients in the New York region dominate trade show marketing events for over 30 years. As President of Skyline New York, a leading trade show marketing resource known for customized exhibit innovations, Bob helps his partners use distinctive modular components to create New York trade show displays and complementing banner stands that captivate and compel crowds while effectively broadening brand exposure and reach.
The Power Of Discovery In Custom Trade Show Display Design
A partnership approach to custom trade show displays can deliver a final product that best mirrors the client’s needs, vision and objectives.
30 Years Of Custom Trade Show Displays: The More Things Change The More They Stay The Same
Bob Watson describes the big changes in trade show exhibit production over the past 30 years — and what has remained constant in creating trade show success.
3 Tips For International Trade Show Exhibiting
If exhibiting overseas it is important to remember social rules surrounding visitors’ expectations and behavior. Use these 3 tips for international trade shows.
Innovative Ways To Incorporate Technology In An Exhibit Design
The key to using technology in your trade show booth is creativity. Follow these tips for innovative ways to incorporate technology into your exhibit design.
The Advantage Of Using Modular Trade Show Displays
Find out how Skyline’s extensive options for modular trade show displays and bannerstands have enabled clients to optimize cost efficiencies and visual impact.
