Bob Watson has been helping clients in the New York region dominate trade show marketing events for over 30 years. As President of Skyline New York, a leading trade show marketing resource known for customized exhibit innovations, Bob helps his partners use distinctive modular components to create New York trade show displays and complementing banner stands that captivate and compel crowds while effectively broadening brand exposure and reach. For more information on trade show displays, trade show booths, and trade show exhibits in New York, please visit www.skylinenewyork.com.
Do you understand trade show jargon? Before you start your exhibit installation, make sure that you understand what your contractors are talking about.
If you’re exhibiting for the first time, here are a few tips to help you prepare for your initial trade show appearance.
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A partnership approach to custom trade show displays can deliver a final product that best mirrors the client’s needs, vision and objectives.
Bob Watson describes the big changes in trade show exhibit production over the past 30 years — and what has remained constant in creating trade show success.
If exhibiting overseas it is important to remember social rules surrounding visitors’ expectations and behavior. Use these 3 tips for international trade shows.
The key to using technology in your trade show booth is creativity. Follow these tips for innovative ways to incorporate technology into your exhibit design.
Find out how Skyline’s extensive options for modular trade show displays and bannerstands have enabled clients to optimize cost efficiencies and visual impact.