Where do business-to-business exhibitions rank among most popular Sales and Marketing communications tactics in the 2016 Changing Environment of Exhibitions Study? The answer might surprise you.
Most jobs aren’t posted on a website or put in a classified ad. But you can network to find out about them at trade shows.
Our list of late 2019 tech industry events has been cherry-picked based on the estimated number of exhibitors and attendees, as well on organizer reputation, as well as various sectors, including hardware, software, cybersecurity, industrial IoT, mobile technologies. Start planning now!
In the age of constant visual stimulation, social media and short attention spans, we as trade show and event marketers must plan more if we intend to attract new prospects to our booth of event. Check out our checklist of ideas to consider when preparing to draw visitors to your booth.
How do you determine whether or not your last trade show social media marketing campaign was effective? Is it the number of likes, shares or impressions? Or is it the number of high quality leads you collect in your booth? In this article we discuss ways to measure your campaigns.
When it comes to B2B marketing, LinkedIn is everyone’s go-to social network. But this can be a dangerous misconception that may result in misspent marketing dollars and lost leads. Especially when Twitter tends to be the go-to platform for a select niche of business users who want to stay abreast of timely happenings.
Planning your company’s trade show for the first time can be overwhelming, but successful planning and execution can yield rewarding results. It may be helpful to remember the 4 E’s as you embark on your first trade show planning and execution.
Skyline Exhibits conducted research among exhibitors to learn about the status of International Exhibiting. We compared the results received in 2018 to those from a similar survey sent in 2008. To read detailed findings and quotes from your peers exhibiting internationally please request the full white paper here.
When it comes to planning an exhibit or a trade show, it often falls upon someone who already has a full plate. How can you handle this additional responsibility while still performing your regular duties and responsibilities? It isn’t easy, but here are a few tips to help make it more manageable.
Mobile apps are rapidly replacing rented badge scanners as the preferred means of capturing leads on the trade show floor. These apps put customer data instantly in your hands, rather than having to wait to have information routed to you days later. We’ve cherry-picked some apps that are especially useful to event staff that integrate with at least one of the popular CRMs, and to those that are available for both iOS and Android devices.
People enter the trade show world from a variety of gateway careers. But to grow and to avoid career burnout, professionals need to be mindful and focused when it comes to personal development. Whether you’re a newcomer to trade shows or a seasoned professional, the following represent “must do” activities for career enrichment.