Comments on: 6 Things To Say When Your Boss Asks “Why Are We Spending So Much On Trade Shows?” http://www.skylinetradeshowtips.com/6-things-to-say-when-your-boss-asks-%e2%80%9cwhy-are-we-spending-so-much-on-trade-shows%e2%80%9d/ Dedicated to Your Exhibiting Success Wed, 16 May 2012 14:42:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Gary Kuehneman http://www.skylinetradeshowtips.com/6-things-to-say-when-your-boss-asks-%e2%80%9cwhy-are-we-spending-so-much-on-trade-shows%e2%80%9d/comment-page-1/#comment-21215 Gary Kuehneman Wed, 13 Oct 2010 14:27:04 +0000 http://www.skylinetradeshowtips.com/?p=2434#comment-21215 Well said Steve. I agree with your points and I've used them on more than one occassion over the years. I would however add one - "brand building". Regardless of lead count, exhibiting leaves a brand impression with current customers, prospects, media, suppliers, professional organizations, etc. It's also the one thing you can't accomplish by simply walking the show Vs exhibiting. Well said Steve. I agree with your points and I’ve used them on more than one occassion over the years.

I would however add one – “brand building”. Regardless of lead count, exhibiting leaves a brand impression with current customers, prospects, media, suppliers, professional organizations, etc. It’s also the one thing you can’t accomplish by simply walking the show Vs exhibiting.

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