Comments on: 5 Steps To Trade Show Success http://www.skylinetradeshowtips.com/5-steps-to-trade-show-success/ Dedicated to Your Exhibiting Success Thu, 29 Jul 2010 19:44:46 +0000 hourly 1 http://wordpress.org/?v=3.0 By: 5 Steps To Trade Show Success « Expopedia http://www.skylinetradeshowtips.com/5-steps-to-trade-show-success/comment-page-1/#comment-740 5 Steps To Trade Show Success « Expopedia Thu, 03 Dec 2009 16:15:15 +0000 http://www.skylinetradeshowtips.com/?p=910#comment-740 [...] 5 Steps To Trade Show Success By expopedia Many exhibitors search for ways to increase the return on their trade show investment. Here are 5 steps exhibitors can take to boost their trade show ROI. Continue reading … [...] [...] 5 Steps To Trade Show Success By expopedia Many exhibitors search for ways to increase the return on their trade show investment. Here are 5 steps exhibitors can take to boost their trade show ROI. Continue reading … [...]

]]> By: Holly Rotman-Zaid http://www.skylinetradeshowtips.com/5-steps-to-trade-show-success/comment-page-1/#comment-601 Holly Rotman-Zaid Thu, 12 Nov 2009 15:54:44 +0000 http://www.skylinetradeshowtips.com/?p=910#comment-601 Michael, As someone in the promotions industry I can tell you that I find so many people that do not use all 5 of your tips! I get calls all the time asking for trade show giveaways. I always ask the same question: Why? Most companies do not do the planning and training they need before sending their folks off to the trade show to be their ambassadors. Because if this, they have "giveaways" in their booths too. If you are using a promotional item, it should be linked to your strategy, not just some cheap plastic stuff. There are products that can help create action, to gather information after the show, give information on how to use your products and services and in general reinforce the message. The only problem is that staff needs to be trained in how to accomplish that. Don't throw the baby out with the bathwater (no promos) but rather work with trained marketing professionals that can clearly evaluate your needs and your strategy, and then match them with the fresh product ideas that carry a relevant message! Holly Michael,
As someone in the promotions industry I can tell you that I find so many people that do not use all 5 of your tips! I get calls all the time asking for trade show giveaways. I always ask the same question: Why?
Most companies do not do the planning and training they need before sending their folks off to the trade show to be their ambassadors. Because if this, they have “giveaways” in their booths too. If you are using a promotional item, it should be linked to your strategy, not just some cheap plastic stuff. There are products that can help create action, to gather information after the show, give information on how to use your products and services and in general reinforce the message. The only problem is that staff needs to be trained in how to accomplish that.
Don’t throw the baby out with the bathwater (no promos) but rather work with trained marketing professionals that can clearly evaluate your needs and your strategy, and then match them with the fresh product ideas that carry a relevant message!
Holly

]]> By: Dani Gorgon http://www.skylinetradeshowtips.com/5-steps-to-trade-show-success/comment-page-1/#comment-596 Dani Gorgon Wed, 11 Nov 2009 05:01:33 +0000 http://www.skylinetradeshowtips.com/?p=910#comment-596 Thanks, Michael, for the trade show tips. Although we can measure the ROI from the trade shows, it may not be possible for ROI measurement in some industries due to their complexity of business and sales process duration. It takes in our industry maybe a year or two to complete a sales deal due to its multi-faceted techno-commercial concerns. Within this time frame, we may cover 3 to 5 shows. I professionally do not trust the show organizer's figure of trade show visitors because of duplicate headcount scans! Cheers! Thanks, Michael, for the trade show tips. Although we can measure the ROI from the trade shows, it may not be possible for ROI measurement in some industries due to their complexity of business and sales process duration. It takes in our industry maybe a year or two to complete a sales deal due to its multi-faceted techno-commercial concerns. Within this time frame, we may cover 3 to 5 shows.

I professionally do not trust the show organizer’s figure of trade show visitors because of duplicate headcount scans!

Cheers!

]]> By: Michael Flavin http://www.skylinetradeshowtips.com/5-steps-to-trade-show-success/comment-page-1/#comment-595 Michael Flavin Tue, 10 Nov 2009 14:10:32 +0000 http://www.skylinetradeshowtips.com/?p=910#comment-595 Hi Renee, Thanks for your message! Your description of 'brand ambassadors' is right on the mark. Hi Renee,

Thanks for your message! Your description of ‘brand ambassadors’ is right on the mark.

]]> By: Renee Godin http://www.skylinetradeshowtips.com/5-steps-to-trade-show-success/comment-page-1/#comment-590 Renee Godin Mon, 09 Nov 2009 20:14:12 +0000 http://www.skylinetradeshowtips.com/?p=910#comment-590 You're absolutely right, Michael. Getting the best ROI on an event has everything to do with getting the right staff to work the event. Hiring professionally trained product specialists, brand ambassadors and lead generation teams are definitely the way to go. Forget the key chains and coffee mugs. You’re absolutely right, Michael. Getting the best ROI on an event has everything to do with getting the right staff to work the event. Hiring professionally trained product specialists, brand ambassadors and lead generation teams are definitely the way to go. Forget the key chains and coffee mugs.

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