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What Happens If A Truck Runs Over Your Display?
By Mike Thimmesch on February 28, 2010  |  Comments 0

What Happens If A Truck Runs Over Your Display?

To demonstrate how durable our Mirage pop-up trade show display is, we ran a truck over it, and then set it up without a hitch. Watch the movie yourself!

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UPDATED: Successful Exhibiting Strategies in Uncertain Times White Paper
By Mike Thimmesch on February 27, 2010  |  Comments 0

UPDATED: Successful Exhibiting Strategies in Uncertain Times White Paper

In the 16-page Successful Exhibiting Strategies White Paper, Marc Goldberg proves the value of trade shows and gives 17 proven strategies to get better results.

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Face-To-Face Marketing: Why It Matters Now More Than Ever!
By John Backstrom on February 23, 2010  |  Comments 2

Face-To-Face Marketing: Why It Matters Now More Than Ever!

Face-to-Face Marketing has become the #1 Business-to-Business Marketing medium, because people buy from people they like and trust.

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19 Signs You’re Addicted To Trade Shows
By Mike Thimmesch on February 16, 2010  |  Comments 13

19 Signs You’re Addicted To Trade Shows

Do you love trade shows? Really, really love trade shows? Then perhaps you’ll see a bit of yourself in these 19 signs that you’re addicted to trade shows.

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16 Fun Things To Do At A Trade Show
By Mike Thimmesch on February 12, 2010  |  Comments 19

16 Fun Things To Do At A Trade Show

Trade shows are serious business, but that doesn’t mean you have to be. Learn to lean on your funny bone to make your time at trade shows more enjoyable, and perhaps even more productive.

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Accuracy Before Momentum -- Plan Your Trade Shows Before They Run You Over
By Marc Goldberg on February 07, 2010  |  Comments 0

Accuracy Before Momentum — Plan Your Trade Shows Before They Run You Over

Accuracy before momentum means planning your trade show marketing, especially staffers and giveaways, before you get so caught up in them that you can’t adjust.

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Skyline Free White Papers
Booth Staffing Haiku: 17 Poems For Better Trade Show Booth Staffers

Booth Staffing Haiku: 17 Poems For Better Trade Show Booth Staffers

Inspired by Sun Microsystems CEO’s recent resignation in haiku, and by exhibitors’ survey answers, here are 17 haiku about better trade show booth staffing.

Jim Cummings’ 50 Rules To Sell By

Jim Cummings’ 50 Rules To Sell By

Jim Cummings shares his top 50 rules gleaned from a life of selling. These are not your usual sales tips, but range into wider lessons of a life well lived.

Ready To Say "No" To A Free Booth Staffer?

Ready To Say “No” To A Free Booth Staffer?

While a booth staffer who lives in the same city as the trade show saves on travel costs, they end up costing you a lot more if they do a poor job staffing.

EXHIBITOR 2010 Survey: More Spending On Exhibits Than Shipping

EXHIBITOR 2010 Survey: More Spending On Exhibits Than Shipping

Get a sneak peek at a not-yet-published survey by EXHIBITOR about 2010 buying plans: more for exhibits than for shipping, which means lighterweight exhibits.