Go beyond the basics with your pop-up trade show display by changing the orientation of your booth to attract and engage attendees.
Be prepared for anything when it comes to exhibiting at a trade show. Steve Hoffman, a 30-year trade show veteran, explains where to look for lesser known issues when it comes to planning for a trade show.
Whether you work at a Canadian company that already exhibits with your trade show booth in the USA or you are thinking of getting into the USA market with your trade show program, here are 5 surprises you need to know.
Could your company’s trade show booth make a bigger impact if it had an extra 125 square feet of display space? And what if that bonus space were lit and prominently displayed above the height of the standard eight-foot backwalls most companies use at a trade show? Consider the benefits of backlit tower displays.