Accuracy Before Momentum — Plan Your Trade Shows Before They Run You Over
Accuracy before momentum means planning your trade show marketing, especially staffers and giveaways, before you get so caught up in them that you can’t adjust.
Ready To Say “No” To A Free Booth Staffer?
While a booth staffer who lives in the same city as the trade show saves on travel costs, they end up costing you a lot more if they do a poor job staffing.
EXHIBITOR 2010 Survey: More Spending On Exhibits Than Shipping
Get a sneak peek at a not-yet-published survey by EXHIBITOR about 2010 buying plans: more for exhibits than for shipping, which means lighterweight exhibits.
The 7 People You Design Your Trade Show Exhibit For
Who do you design your trade show exhibit for? There are 7 distinct people that you have to design your trade show exhibit for, starting with your attendees.
EXHIBITOR Social Media In Marketing Survey
Summary, analysis & a link to new EXHIBITOR study about how exhibit marketers use & perceive social media.
What's Working in Exhibiting White Paper
To find out what’s really working in exhibiting now, we worked with Tradeshow Week to survey and analyze the best practices of today’s trade show exhibitors. The result? The new 32-page What’s Working in Exhibiting White Paper.
