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Does Email Marketing Still Work? ¯\_(ツ)_/¯

Marketers have been consistently increasingly their email marketing budgets over the past five years. The reason? Email marketing continues to have a return on investment that is four times higher than social media, direct mail, or pay-per-click advertising. The key is to ensure that your messaging and targeting are getting you in front of people who are genuinely interested in your content. That’s best achieved by observing these four steps.

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Ten Major New York Trade Shows

New York City offers a number exhibit venues throughout the five boroughs. Among their highlights are the following ten New York trade shows, all scheduled for mid- to late 2019. Start planning today!

Events / Trade Shows

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Does Email Marketing Still Work? ¯\_(ツ)_/¯

Marketers have been consistently increasingly their email marketing budgets over the past five years. The reason? Email marketing continues to have a return on investment that is four times higher than social media, direct mail, or pay-per-click advertising. The key is to ensure that your messaging and targeting are getting you in front of people who are genuinely interested in your content. That’s best achieved by observing these four steps.

Building Your Trade Show Resume

People enter the trade show world from a variety of gateway careers. But to grow and to avoid career burnout, professionals need to be mindful and focused when it comes to personal development. Whether you’re a newcomer to trade shows or a seasoned professional, the following represent “must do” activities for career enrichment.

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