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Accuracy Before Momentum -- Plan Your Trade Shows Before They Run You Over
By Marc Goldberg on February 07, 2010  |  Comments 0

Accuracy Before Momentum — Plan Your Trade Shows Before They Run You Over

Accuracy before momentum means planning your trade show marketing, especially staffers and giveaways, before you get so caught up in them that you can’t adjust.

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Ready To Say "No" To A Free Booth Staffer?
By Mike Thimmesch on February 01, 2010  |  Comments 2

Ready To Say “No” To A Free Booth Staffer?

While a booth staffer who lives in the same city as the trade show saves on travel costs, they end up costing you a lot more if they do a poor job staffing.

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EXHIBITOR 2010 Survey: More Spending On Exhibits Than Shipping
By Mike Thimmesch on January 31, 2010  |  Comments 0

EXHIBITOR 2010 Survey: More Spending On Exhibits Than Shipping

Get a sneak peek at a not-yet-published survey by EXHIBITOR about 2010 buying plans: more for exhibits than for shipping, which means lighterweight exhibits.

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The 7 People You Design Your Trade Show Exhibit For
By Mike Thimmesch on January 28, 2010  |  Comments 0

The 7 People You Design Your Trade Show Exhibit For

Who do you design your trade show exhibit for? There are 7 distinct people that you have to design your trade show exhibit for, starting with your attendees.

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EXHIBITOR Social Media In Marketing Survey
By Mike Thimmesch on January 15, 2010  |  Comments 2

EXHIBITOR Social Media In Marketing Survey

Summary, analysis & a link to new EXHIBITOR study about how exhibit marketers use & perceive social media.

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What's Working in Exhibiting White Paper
By Mike Thimmesch on May 19, 2009  |  Comments 0

What's Working in Exhibiting White Paper

To find out what’s really working in exhibiting now, we worked with Tradeshow Week to survey and analyze the best practices of today’s trade show exhibitors. The result? The new 32-page What’s Working in Exhibiting White Paper.

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Skyline Free White Papers
Lady Gaga Announces Partnership In Polaroid's CES 2010 Booth

Lady Gaga Announces Partnership In Polaroid’s CES 2010 Booth

Polaroid announces a new partnership with Lady Gaga in their their CES 2010 booth. More than a celebrity appearance, Lady Gaga is now Polaroid’s Creative Director.

9 Reasons Michael Hughes Is Optimistic About Trade Shows in 2010 and Beyond

9 Reasons Michael Hughes Is Optimistic About Trade Shows in 2010 and Beyond

Michael Hughes sees nearly unlimited research on trade shows. So when he says he is optimistic that trade shows will rebound, it’s worth paying attention.

10 Main Players In The Trade Show Ecosystem

10 Main Players In The Trade Show Ecosystem

The trade show world is a large and complex ecosystem, with 10 main players involved in every show. Get the complete picture about the world you work in.

9 for '09: The Top 9 Trade Show Tips of 2009

9 for ‘09: The Top 9 Trade Show Tips of 2009

Here are the 9 most-read trade show tips of 2009 from the Skyline Trade Show Tips blog. Glean insights that can help improve your trade show marketing in 2010!

Making Trade Shows Better For Trade Show Exhibitors

Making Trade Shows Better For Trade Show Exhibitors

Trade shows can improve on their success as a unique marketing medium by providing better value to their other customers: trade show exhibitors.